Research

26 research pages. Statistics pages link every figure to a dated source. Studies state their run dates, engines and sample sizes.

• 68figures

  ChatGPT Statistics (2026): 68 Sourced Figures

  68 ChatGPT figures on weekly users, messages, use cases, US and UK adoption, business customers and revenue, from OpenAI, Pew Research Center and Ofcom. Each links to its dated primary source.

  Updated October 14, 2026

• 79figures

  Customer Service Statistics (2026): 79 Sourced Figures

  79 customer service figures from BLS, the CFPB, Ofcom, the ACSI, the Institute of Customer Service, Gartner, Pew Research Center, company filings and one labeled vendor survey. Each links to its dated primary source.

  Updated October 14, 2026

• 59figures

  Email Marketing Statistics (2026): 59 Sourced Figures

  59 email marketing figures from Eurostat, NTIA, the FTC, the FBI, Gmail, Yahoo, Klaviyo, Braze, MailerLite and Kaspersky. Each links to its dated primary source.

  Updated October 14, 2026

• 57figures

  Influencer Marketing Statistics (2026): 57 Sourced Figures

  57 influencer marketing figures from the European Commission, the UK ASA, the FTC, Pew Research Center, IAB, YouTube, SEC filings and Goldman Sachs. Each links to its dated primary source. Checked October 2026.

  Updated October 14, 2026

• 75figures

  Marketing Statistics (2026): 75 Sourced Figures

  75 marketing figures on ad spending, platform ad revenue, budgets, social media reach, e-commerce, marketing jobs and ad-driven fraud, from IAB, BLS, the US Census Bureau, Pew Research Center, the FTC, Eurostat, ONS, Gartner and company filings. Each links to its dated primary source.

  Updated October 14, 2026

• 78figures

  Podcast Statistics (2026): 78 Sourced Figures

  78 podcast figures from Edison Research, Pew Research Center, Ofcom, IAB and PwC, SEC filings, Spotify, YouTube and Podcast Index. Each links to its dated primary source. Checked October 2026.

  Updated October 14, 2026

• 64figures

  Sales Statistics (2026): 64 Sourced Figures

  64 sales figures from BLS, the US Census Bureau, ONS, Eurostat, Gartner, company filings and a labeled Salesforce survey. Covers sales jobs and pay, retail and online sales, B2B buyer behavior and AI in sales. Checked October 2026.

  Updated October 14, 2026

• 61figures

  SEO Statistics (2026): 61 Sourced Figures

  61 search and SEO figures from Alphabet and Microsoft filings, Pew Research Center, Ofcom, the US Census Bureau, BLS, Google, OpenAI, Adobe and Cloudflare. Each links to its dated primary source. Checked October 2026.

  Updated October 14, 2026

• 71figures

  Social Media Statistics (2026): 71 Sourced Figures

  71 social media figures from Pew Research Center, Ofcom, Eurostat, the FTC and the filings of Meta, Alphabet, Reddit, Pinterest, Snap and LinkedIn. Each links to its dated primary source. Checked October 2026.

  Updated October 14, 2026

• 79figures

  YouTube Statistics (2026): 79 Sourced Figures

  79 YouTube figures on revenue, TV viewing, audience reach, podcasts, Shorts and content removals from Alphabet SEC filings, Nielsen, Pew Research Center, Ofcom and YouTube. Each links to its dated primary source.

  Updated October 14, 2026

• 31figures

  AI Search Citation Statistics (2026): 31 Sourced Figures

  31 figures on the pages that ChatGPT and other answer engines cite: page types, length, tables, schema, freshness and fan-out, from one year of AI search citation tracking data.

  Updated October 11, 2026

• 40figures

  AI Statistics (2026): 40 Sourced Figures

  40 AI figures on business adoption, worker and consumer use, investment, data centers, education and prices, from the US Census Bureau, Stanford HAI, Pew, the St. Louis Fed, SEC filings and DOE.

  Updated October 11, 2026

• 29figures

  Amazon PPC Statistics (2026): 29 Sourced Figures

  29 Amazon advertising and seller figures from Amazon filings, Amazon Ads, the US Census Bureau and named vendors. Each links to its dated primary source.

  Updated October 11, 2026

• 45figures

  B2B Software Pricing Transparency (2026): 45 Figures From 2,300+ Vendor Pricing Checks

  45 figures on how many B2B software vendors publish prices, offer free plans and bill monthly, from 2,366 dated pricing checks across 245 categories.

  Updated October 11, 2026

• 45figures

  ChatGPT Citation Experiments (2026): 45 Figures From StatWharf Test Runs

  45 figures from 9 StatWharf experiment runs on ChatGPT, Gemini, Google AI Overview and Perplexity: citation rates, fan-out searches, prompt wording and citation stability. Each figure states its run date, engine and sample size.

  Updated October 11, 2026

• 38figures

  Cybersecurity Statistics (2026): 38 Sourced Figures

  38 cybersecurity figures on cybercrime losses, breach costs, breach causes, vulnerabilities, the security workforce, spending and cyber insurance. Each links to its dated primary source.

  Updated October 11, 2026

• 40figures

  Ecommerce Statistics (2026): 40 Sourced Figures

  40 ecommerce figures from the US Census Bureau, Eurostat, the ONS, Statistics Canada, company filings and named survey publishers. Each links to its dated primary source.

  Updated October 11, 2026

• 39figures

  Employee Engagement Statistics (2026): 39 Sourced Figures

  39 employee engagement, job satisfaction and turnover figures from Gallup, the Conference Board, the US Bureau of Labor Statistics and a named vendor survey. Each links to its dated primary source.

  Updated October 11, 2026

• 36figures

  Firefighter Statistics (2026): 36 Sourced Figures

  36 US firefighter and fire figures from NFPA, the US Fire Administration, the BLS, IARC, CDC, NIFC and the FDNY. Each links to its dated primary source.

  Updated October 11, 2026

• 39figures

  Identity Theft Statistics (2026): 39 Sourced Figures

  39 identity theft figures from the FTC, FBI, Bureau of Justice Statistics, FinCEN, the Taxpayer Advocate and named research bodies. Each links to its dated primary source.

  Updated October 11, 2026

• 40figures

  Pet Statistics (2026): 40 Sourced Figures

  40 US pet ownership, spending, insurance, shelter and veterinary workforce figures from APPA, NAPHIA, the ASPCA, the BLS and SEC filings. Each links to its dated primary source.

  Updated October 11, 2026

• 40figures

  Ransomware Statistics (2026): 40 Sourced Figures

  40 ransomware figures on attack counts, ransom payments, recovery costs and backups from the FBI, the UK government and named research publishers. Each links to its dated primary source.

  Updated October 11, 2026

• 38figures

  Remote Work Statistics (2026): 38 Sourced Figures

  38 remote and hybrid work figures from BLS, the US Census Bureau, Gallup, WFH Research, Eurostat, ONS, the Flex Index, Indeed and Kastle. Each links to its dated primary source.

  Updated October 11, 2026

• 38figures

  Small Business Statistics (2026): 38 Sourced Figures

  38 US small business figures from the SBA Office of Advocacy, the US Census Bureau, the Bureau of Labor Statistics and the Federal Reserve Banks. Each links to its dated primary source.

  Updated October 11, 2026

• 30figures

  Transportation Management System Statistics (2026): 30 Sourced Figures

  30 sourced figures on freight volumes, logistics costs, TMS adoption and TMS vendor financials, each linked to a dated primary source. Checked October 2026.

  Updated October 11, 2026

• Study

  How ChatGPT searches for software recommendations: a query fan-out study

  100 software category prompts, three answer engines. What ChatGPT searched, what Gemini and Google AI Overview exposed, and what it means for software research pages.

  Updated September 27, 2026